ROADSHOWS
Meet your most important customers in your own showroom – but at their doorstep.
ONE ROADSHOW, ENDLESS POSSIBILITIES
Do you want to meet your most important customers, retailers and partners in a way that really engages? A roadshow takes your message directly to the target audience – at their doorstep. With a mobile showroom, you can showcase products, strengthen your brand and create personal meetings that would otherwise be difficult to carry out.
How to maximize your roadshow
Drive sales
Activate your sales by personally meeting your most important target groups and showcasing the breadth of your products – and the customer benefits. This will strengthen your relationship with your customers in a way that cannot be compared to other activities.
Strengthen your dealers
Train, motivate and engage your dealers. They gain better product knowledge, become more confident in their sales and can also invite their own customers to the roadshow activity – a win-win for everyone.
Training and knowledge sharing
Strengthen product demos with engaging seminars for customers and dealers during your roadshow. By training the users of your products, you not only increase their competence, but can also collect valuable feedback for future product development. Also take the opportunity to train your own staff to ensure that they have the right knowledge and understanding of your offerings.
Mobile Showroom or Experience Center
Today, many people do not have the time to travel and visit their suppliers. Through a roadshow, you reach your target groups, and you meet not only the decision-makers, but also the users of your products and other important influencers.
Compared to traditional customer visits with product demos, a fully equipped mobile showroom has a completely different impact. It also eliminates uncertainties around each visit location, which allows your salespeople to focus entirely on the customer meetings and doing business.
Employer branding – attracting the talents of the future
Visiting universities and colleges with a mobile showroom makes you stand out from the crowd. It provides a unique opportunity to meet, attract and strengthen your brand as an employer – something that has a far greater effect than traditional recruitment fairs.
Mobile trade show booth
Maximize your roadshow by integrating your mobile showroom into your trade show and park it strategically inside the trade show or at the entrance for maximum visibility. This saves both time and booth costs while creating a calm and focused meeting environment, free from the disturbing noise and congestion of the trade show.
The advantages of a roadshow are many
- Cost-effective – You focus on your most important target groups during a roadshow and use your resources where they have the greatest impact.
- Activates your sales – A roadshow engages the sales team, your dealers and partners and strengthens your entire sales organization.
- Reaches more key people – With a roadshow, you meet decision-makers, users and other important influencers, even those who rarely have the opportunity or time to go to trade fairs.
- Strengthens your customer relationships – Visitors stay in your mobile showroom for an average of 45–60 minutes, compared to 4–5 minutes at a trade fair. This will allow time for quality conversations without competition or disruption.
- Builds a stronger brand – Conducting a roadshow strengthens your brand – both externally and internally. In addition, it creates enormous pride and commitment among employees.
- Flexible – You can easily adapt messages and activities during your roadshow, so you can meet different target groups and thus maximize each event during the tour.
- Environmentally friendly – A mobile showroom is built once but reused by so many customers, in multiple locations, in different markets. This makes a roadshow an environmentally friendly activity. In addition, we climate compensate for the transport by planting trees in the Vi forest. Read more about our sustainability measures here.
Ready to take the next step?
Get in touch and we will help you develop a proposal. Contact us on 08-98 05 00 or fill out the form for a free quote.
